
Alright, here is my ‘extensive blog post’ assignment. It is in relation to this article by Russell Smith and about my own movie going experience (that was just to fill in anyone who may be reading this but is not in the class). I am going to take advantage of the fact that this is out in the open for anyone to read, quite different from other assignments, and ask that if anyone comes across spelling, grammar or any other type of error, please leave me a comment so I can further edit it. Thanks, I think it’s great to help people out.
Here goes:
People and Popcorn: A Look at Social Interaction and Movies
Movie watching is an experience that becomes habituated in people if they participate in it enough. Most of us have been going to the theatres since we were toddling around in flashing sneakers and crying about getting the Lion King popcorn bucket. Therefore, I find it fairly easy to settle into a semi-padded chair, lean back, and forget about the people around me whether they are unwashed or not. As a result, I decided to go to the Movie Mill for this assignment because if I was going to be repulsed by movie going it was most likely to happen there.
Being the cheap theatre, the Mill generally has preteens swarming around its entrance with the girls dressed like Fergie and the boys imitating gangsters. People speed through the parking lot, ignorant of any rows of cars, asking for a head-on collision. Even so, I was able to park safely, enter the building with a passive glance at the deviants, and emerge into the foyer with a loud, greasy pizza place on my right and screaming children playing mini-golf on the left. My friends and I strolled up to the ticket booth, pleased there was no line, and then noticed the sign stating “We are preparing for the next show, please buy your tickets at the concession.” As we proceeded on to the next area, lined with moss green carpet speckled with popcorn and accompanied by the din of arcade games, we took our place at the end of a line that was backed up almost to the empty booth where we had been. Five minutes later, tickets were again being sold in the foyer again and the line dispersed into chaotic groups of people moving back and forth, deciding where ticket buying was best, whether or not they wanted snacks and just how to direct their children to the their seats.
I nudged my boyfriend into one of the lines as he stared up at the giant signs. The two people we were with were getting antsy because of the crowd and told us, “Quick, get the jumbo combo, we’ll get the seats!” and it was as though they would stealthily outsmart the crowd to enhance their movie-going experience. We entered, not only with the giant sized, “free refills” pop and popcorn but also – upon request of our high-class friends – with extra cups and napkins for each of us to have a proper and tidy portion. As I convinced them to sit closer toward the back of the theatre for the sake of my people-watching experience, one exclaimed, “Well, at least there isn’t white stuff on these seats back here.”
I took a prompt pee break before the previews in a bathroom that was well over-due for renovations and compelled me to only touch things with papertowel between them and myself. I then returned, settled my feet into the sticky floor and proceeded to watch the film.
Is Russell Smith correct about there being negative aspects to attending a movie in a public theatre? Sure. Did I enjoy myself? Thoroughly.
There is more to the big picture than what Smith comments on. Movie going is a way of getting out of the house, especially in a city like Lethbridge where the nightlife is somewhat limited. It is an enjoyable outing that appeals to many different people; this was apparent from the diversity of age groups, gender, and ethnicities of people within the theatre (in fact, it was more diverse than a person would think for a James Bond flick). People have enough options that they can pick movie genres that suit them and in this way movie going can be somewhat personalized for increased consumer satisfaction. However, Smith may argue that people can bring home whichever movies they desire and then would not need to endure the masses. Therefore, it is primarily important to realize that movie going is a unique social activity.
First, it is a social activity between the people with whom you see the movie. No one at the Mill that evening entered the building, sat down, and stared at the screen like a robot. Rather, people generally sauntered through the ticket and concession areas holding lively conversations that, although they may not have been about anything deeply profound, were a form of bonding. Inside the theatre, five girls behind us passed the time before the movie by making plans for the next weekend and enjoyed commenting on the advertisements that were repeated on the screen, “Look! You could advertise your wedding, then random strangers can come, hah!” The couples put their arms around each other and the families shared popcorn with intricate methods of alternating the bag from one end of the row to the other. On top of these bonding components, films also serve to moderate intimacy between people who go to them. People who may not have a relationship conducive to talking for two hours or the level of intimacy required for renting a video at a person’s house, can go to a movie and feel as though they are putting in quality time without being uncomfortable. This is clear from the quips people often make to each other during the previews or feature film. The two teenage boys in front of us interacted the whole time by quietly exclaiming surprise at almost every action scene by whispering, “Whoa, that was awesome!”
Secondly, movie going is a collective social activity. From a Durkheimian point of view, it could be seen as consisting of many rituals, such as purchasing the sacred tickets, purchasing the snacks, and choosing a seat (Emirbayer, 2003). Such rituals and common actions build up a collective effervescence that ties people together through common emotions, such as anticipation of the film and the desire to enjoy this outing. As a result, a common conscience forms among the collective that shapes the norms of a movie going experience and punishes those who do not abide by them. This was very obvious when a woman’s cell phone went off twice during the movie. By the second time, one of the girls behind us muttered loudly, “I’m going to break that phone” and the boys in front of us glared intensely at the woman. There was a general rustling of condemnation, which died down after she turned off her phone. Thus, this protects the collective experience of movie going and, contrary to the picture Smith paints, keeps it from being an uncivilized feeding trough.
References
Emirbayer, M. (2003). Introduction – Emile Durkheim: Sociologist of modernity. In M. Emirbayer (Ed.), Emile Durkheim: Sociologist of modernity (pp. 1-29). Malden, MA: Blackwell.